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 Publicity
 | Local and National Media Outreach:
Developing a press campaign and media front to introduce a
client/message/product to a target audience; pitching to
local and/or regional media; securing press appointments,
radio/print/television interviews; arranging media tours and
press conferences |
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Internet Marketing:
Providing client with recommendations about defining
and implementing a comprehensive and original on-line
communications strategy. Developing a database of
client-specific websites that can be used to publicize a
specific event or message. |
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Special
Events and Promotions
Organizing and orchestrating events and activities
that generate enhanced public recognition of client’s
identity, services or product. |
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Public Representation:
Serving as the client’s voice to the media and
public by providing statements on behalf of client and
answering/managing inquiries and request from the press. |
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Community Relations:
Initiating community-based, business, professional,
civic and charitable involvement for client in programs that
can grow their relationship with the community, highlight
their personal contributions, and enhance their image, as
perceived by the general public. |
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Crisis Control:
Introducing a speedy response mechanism that can
prepare client to fact unforeseen developments, and minimize
potential damage to reputation and public image. |
Artist
Product Development
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Image Development:
Working side-by-side with client to develop a
powerful, positive image/campaign that best articulates who
you are and what distinguishes you from the rest. |
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Market Research:
Initiating client needs assessment through opinion
leader perception polling and research of focus groups,
market studies for campaign building and effective program
staging. |
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Print Materials Development:
Designing, developing and writing creative printed
materials that promote client’s overall public image. This
may include press release, press kits, logos, biographies,
brochures, backgrounders, newsletters and specialty items. |
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Audio/Visual Production:
Scripting for the production of video news releases,
radio scripts, campaign highlight reels, multi-projector
slides, electronic press kits, and other A/V materials for
public presentation.
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